I’m Chanel Liquori, and with over 22 years of experience in the drinks industry, I have worked across both major global houses and emerging craft innovators. My career has spanned Asia Pacific, the US, and the UK, giving me a wide-lens perspective on market dynamics, trade relationships, and brand building on a global scale.

I began my journey in sales and advocacy roles at Pernod Ricard and Bacardi, but it was my work with challenger brands like That Boutique-y Whisky Company, Elements of Islay, and Port Askaig that sparked a lasting passion for helping small producers punch above their weight.

Through Liquori Co, I help founder-led spirits brands grow with intention through a combination of commercial strategy, trade engagement, export development, and hands-on market support. My approach is grounded in deep industry knowledge and a simple belief: the best growth stories start scrappy, stay smart, and end with the brand confidently standing on its own.

When I’m not championing small whisky brands, you’ll usually find me nosing whiskies, playing tennis, or entertaining my corgi.